I have blogged now for over 10 years and occasionally get asked for tips on what makes a good blog. I may not be the right person to offer this as lets face it social media and blogging are always changing and developing. People now are vlogging a lot (video blogs) but what do you do if like me you haven’t got the face or enthusiasm for vlogging?
The most important thing if you are going to blog keep it regular. I have one of the longest running equestrian blogs and thats partly due to the fact I tend to average 3 blog posts a week and have kept it up year in year out. This ranges in content from short updates, event reports, training information to occasionally opinion pieces. People know if they click on my blog once in a week there will be new content. Blogging is a commitment and blogs can take between 15 and 2 hrs to complete depending on the complexity, the research needed and material that needs preparing and attaching.
My blog is on my website but nowadays a lot regularly blog through social media and this seems to work pretty well too.
For me the next most important area is honesty! It is no good just blogging the successes and the good times, I won this and that soon becomes quite boring and isn’t a realistic reflection on equestrian life. I try very much to reflect the ups and downs not just the good bits. My blogging about a serious injury to my advanced event mare and my recent confidence issues had some of my highest page views and really got people interacting with Shoestring. I think leading on from this interaction is very important. I link many of my blog posts to social media, so I may share some pictures on social media but link to the blog post for full details to keep the blogs alive and unique.
Returning to the honesty though it is equally impossible to be totally open and honest. I realise that rather contradicts what I have said above but when it affects other people you need to think twice. So some examples if you are having issues with a horse and it is owned by someone else they are not going to appreciate these issues being blogged about online. Even something simple as years ago I blogged about a new horse that I had bought for a project to sell on. When I did sell it the owner didn’t get on and demanded I have it back, she maintained that as I had bought it as a project (quoted from my blog) I was doing it to make money and therefore a dealer. Whether this would have stood up in court I’m unsure but I didn’t have the money or will to test it out! So think about what you say online particularly if it involves other people. I try to avoid being too controversial, with sponsors supporting me I can’t afford to alienate people.
Clearly basic grammar, spelling and general readability is important. As more naturally a mathematics person I don’t always find this easy and generally I get someone (usually Mum) to proof read my posts, they still are not perfect but should not spoil the readers enjoyment.
A few key further points:-
Keep blogs concise
Humour really helps the readability
Try and be original
Be honest don’t gloss reality
Use plenty of supporting material (video and pictures). Make sure the content is yours to share and not copyright
At the end of the day regular blogging is a big commitment and not for everyone. You are better never to do it than trail off after a month or two.